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The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Despite setbacks in 2020, the sector has demonstrated how quickly it can adapt with online and virtual training now mainstream activities.

Whether you’re an athlete, fitness buff, or just like the idea of staying healthy, the fitness industry is a hot market for entrepreneurs. The fitness and health sector is a $30 billion industry with consistent growth every year. If you’re hoping to cash in on that growing market, you have options. From owning a gym to working as a personal.

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In this article – we’ve collated the latest fitness market data and statistics so that you have all of the essential information in one place…

If you’re currently running (or thinking of starting) a fitness business, then it’s important to have a good grasp of the market. Understanding the size of the opportunity, predicted growth, and current trends will help you create a solid business plan.

Learning how big players like Fitness First and Anytime Fitness are performing can give you franchise and competitive insights. Plus, investors and banks are more likely to be supportive, if you can demonstrate that fitness is a growth industry.

Global Fitness Market

The global health club market is worth approximately $96.7 billion, with 210,000 clubs and over 184 million members worldwide. In terms of fitness market growth, this is an increase of 1 million members since 2019 (a slower growth rate than previous years). However, this doesn’t include all of the related industries within fitness, such as equipment, trackers, or supplements.

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US Fitness Market Size

The US is the world’s largest health and wellness market, with 41,370 clubs, and an annual growth rate of 4.5% (pre-Covid). Industry revenue is growing at a slightly higher rate of 8.4% and is currently estimated at $35 billion.

⇒ Need post-Covid market data? Scroll to the bottom for our market research report.

Over 64.2 million Americans belonged to at least one health club, many holding memberships to both ‘traditional’ and ’boutique’ facilities. Visits to health clubs, gyms, and studios have surpassed 6 billion. This is an average of 94 visits per person.

Although the gym industry has a reputation for a high turnover of members, the average retention rate is 72.4%.

Biggest Club Operators

Gym operators based in the US and Japan dominate the top 10. LA Fitness is now the largest fitness operator in the world, with revenue of $2.09 billion. This is thanks to its acquisition of Bally Total Fitness, Lifestyle Family, and Vision Quest Sport clubs.

Following Fitness First’s merger with Asia-based Celebrity Fitness and UK site sell-off, meaning they’re no longer a top 10 player. Here are the industry leaders based on revenue…

LA Fitness – $2.09 billion
Life Time Fitness – $1.75 billion
24 Hour Fitness – $1.51 billion
Anytime Fitness – $1.73 billion
Equinox – $1.43 billion
ClubCorp – $1.11 billion
Virgin Active – $760m
Konami Sports & Fitness – $609m
Planet Fitness – $527.9m
Central Sports – $489m

Top Fitness Franchises

Entrepreneur’s 2021 Franchise List includes five fitness brands in its top 100. Planet Fitness ranks highest at number 8, ahead of Anytime Fitness (#30) for the third year in a row. They’re followed by F45 Training (#41), Crunch (#52), and Burn Boot Camp (#90).

You might also like… our articles on Yoga Industry Insights, Growth Areas & Trends, the rapidly growing Nutrition Market, or Surprising Insights Missing From The Latest IHRSA Report.

Also featuring in the top 500 are Club Pilates, Jazzercise, Retro Fitness, Snap, Pure Barre, and CycleBar. Their rankings reflect the impact of new trends towards fitness on-demand, HIIT, and boutique experiences.

Online Fitness Market

There’s no doubt that 2020 saw online fitness training go mainstream. Global events accelerated the sector’s growth and helped establish it as a viable option for consumers around the world.

Prior to the pandemic, the online fitness market was valued at $6bn.
It’s predicted to grow at 33.1% CAGR, hitting $59bn by 2027.
North America currently has the greatest market share but Asia Pacific is expected to see the largest growth in the future.

Buy Our Complete Fitness Market Research Report

This is the most comprehensive and up-to-date health and fitness market report available. Unlike others, you get extended access to the 2021 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the report includes;

Fitness industry revenue, growth & future predictions
Online & virtual fitness market developments
Impact of recent global events & estimated recovery timelines
Number of gyms, members & retention statistics
Growth markets, segments & audiences including Millennials
Latest industry trends & how to capitalise on them
Financial information for the largest club operators globally
Biggest & fastest growing fitness franchises
Insights into the personal training & boutique market segments
Data on fitness product, equipment & wearables markets
Evidence-based predictions for the future of the industry
14-day money-back guarantee, no questions or hassle

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Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.

Up-to-date fitness industry statistics are invaluable for business planning. If you want to launch a new product, expand your range, or target a different segment, then market data can help you assess the viability of your idea.

In this article – we’ve collated the latest fitness industry stats from across the world into one handy resource.

It includes the latest data on growth, current trends (including boutique studios), global markets, and equipment industry stats to make your research quick and easy…

Latest Fitness Industry Statistics

Here are topline stats that provide a quick fitness industry overview…

How big is the fitness industry? According to the latest IHRSA report, total industry revenue was $96.7bn in 2019, up from $94bn in 2018.
Is the fitness industry growing? In revenue terms, the industry growth rate was 2.9% globally (pre-Covid).
Will this growth continue? The industry was hit hard by recent global events but there are positive macro signals that it will continue to grow.

Industry revenue was originally predicted to hit $102bn in 2021. But this has been revised downwards as a result of g

Money Earned By The Online Fitness Market